About Us

PROTECT YOUR PASSION

shooting

fishing
Plano is a company founded on the belief that outdoor adventures go beyond the fish you catch or the game you carry out, but the experience you take in. These experiences are unlimited and available to everyone, and we appreciate and understand the determination outdoorsmen have to pursue their passion because we are a company built on that same passion and love for the outdoors.

We've been supplying outdoor enthusiasts with equipment protection and storage solutions for over 60 years, and there's a 4 in 5 chance that if you own a tackle box, it was made by Plano.

Plano acquired Frabill in 2012, creating a partnership with over 135 years of combined industry experience, values, and product quality. These iconic brands, combined with Tenzing hunting packs, provide an unmatched portfolio of products for the outdoor industry.

We're proud of our heritage and humbled by the countless anglers, hunters and shooters that trust us with the safekeeping of their equipment.